Our story begins in 1958 when Luciano Bettaccini starts producing artisanal footwear, carrying forward the traditions of the time within a family setting. In 1977, the company gets organized, growing exponentially thanks to the contribution of grandsons Enrico and Paolo, together with other family members and trusted collaborators, becoming a leader in the leather footwear sector.

Our lines, Calzoleria Toscana and Rosso Fiorentino, represent the beating heart of our company, embodying a perfect fusion between the passion, commitment and dedication we invest in shoemaking and investments in advanced technology and stylistic research, always keeping the spirit of Tuscan craftsmanship alive.

The artisanal wisdom, inherited from generation to generation, finds expression in our creations: original products, born from hard work and meticulous attention, which give our footwear a distinctive touch of elegance and uniqueness.

Each of our creations uses quality Italian materials, which is why we proudly proclaim that our shoes represent the essence of the most authentic Made in Italy.

All our shoes, produced with artisan techniques in the heart of Tuscany, thanks to their superior quality, add a timeless touch of elegance to any outfit.

Over the years, we have continued to improve our footwear in terms of both quality and quantity, thanks to the passion, commitment and dedication of our team, alongside investments in state-of-the-art machinery and stylistic research, always honoring the spirit of Tuscan craftsmanship.